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Food, Beverage & Agribusiness

William Fry is at the forefront of the Food, Beverage and Agribusiness Sector, helping clients to secure their future in this ever-changing market.

From start-ups to established brands, farmers to restaurateurs, the food, beverage and agriculture sector is ever evolving, and William Fry is keenly aware of the pressures and increasingly complex regulatory landscape which is impacting it. Our team, recognised both nationally and internationally by legal directories and rankings, knows how to advise you on how to approach and adapt to new and emerging regulatory and legislative changes, particularly in the space of data protection, food safety and packaging.

We have the largest intellectual property (IP) practice in the Irish market. Our full brand protection and IP service offering is unique, as we counsel leading global and Irish brands on all aspects of IP protection including brand strategies, brand enforcement and the exploitation of intellectual property. As clients and their businesses have evolved and adapted their models, we are proud to innovate alongside them and be part of their journeys.

Experience

HAZELWOOD DEMESNE: Advised on the sale of Hazelwood Demesne to Sazerac Company. HazelwoodDemesne operates the Lough Gill Distillery in County Sligo, a significant historical site on which it created its premium Irish whiskey brand Athrú. Sazerac is one of the world’s largest distilled spirits companies with premium brands such as Buffalo TraceBourbon and Paddy Irish Whiskey.
GLANBIA IRELAND (now known as Tirlán): Advised on Tirlán’s joint venture with Royal A-ware, a Netherlands based global cheese and dairy producer, to build a new continental cheese manufacturing facility in Co. Kilkenny.
DIAGEO IRELAND: Advising Diageo on all aspects of managing its substantial well- known brand portfolios including construction advice, competition law, commercial agreements, advertising, data protection, GDPR, licensing and various other matters
VALEO FOODS: Advising Valeo Foods, Ireland’s largest ambient food group, on a broad spectrum of commercial agreements for its consumer brands including agency, distribution, outsourced manufacturing and marketing services and white label supply.
DELIVEROO IRELAND LIMITED: Advising on all its advertising, contractual, consumer and regulatory obligations(including the pricing, advertising, promotional programs, marketing and promotion of alcohol or products ancillary to the sale of alcohol).
FLIPDISH LIMITED: Advised Flipdish Limited, a market leading food-ordering platform, on its €85 million investment from a series of investors at a valuation of €1 billion, making Flipdish an Irish “unicorn”. The investment will allow Flipdish to grow its international footprint and invest in product development.
NESTLÉ UK & IRELAND: Advised the world’s leading nutrition, health and wellness company, on its Nestlé Irish pension scheme, and on an EU cross-border scheme merger, a novel transaction structure for Nestlé and one of the first of its kind in Ireland.
DAWN MEATS: Acted for Dawn Meats in respect of its acquisition of Dunbia group. The deal saw Dawn Meats become the largest meat processor in volume terms in Ireland.
DUNNES STORES: Advising Dunnes Stores on a range of commercial matters including technology procurement agreements in relation to gift vouchers and grocery website withBuy4now; various consulting and services agreement including with Hitachi Consulting (UK); and various aspects of Dunnes Stores’ website terms and conditions.
EUROPEAN INVESTMENT BANK: Advised EIB on the term and revolving credit facilities it provided to the Carbery Group in connection with its development of a cheese manufacturing facility in Ballineen, Co. Cork

Areas of expertise

Areas of expertise include:

Corporate transactions
Commercial Contracts
Food Regulation
Intellectual Property (IP)
Dispute Management
Employment law
Data Protection / GDPR
Property law
Banking and finance
Tax advice, tax compliance and transfer pricing

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Sector

Food, Beverage & Agribusiness

William Fry is at the forefront of the Food, Beverage and Agribusiness Sector, helping clients to secure their future in this ever-changing market.

Key Contacts

Ciarán Herlihy

Nuala Clayton

Colette Brady

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